Intent Data in Marketing: Understanding 1st, 2nd, and 3rd Party Intent Data

1st 2nd 3rd party data intent data

Intent data empowers modern marketers to deliver impactful campaigns. By understanding the nuances of 1st, 2nd, and 3rd party intent data and strategically applying them to your marketing efforts, you’ll find you’ll be able to achieve a higher ROI. Read on if you want to enhance engagement, improve lead generation, and ultimately, achieve greater long-term success.