Geofencing Marketing – Using High-Tech to Stay Ahead of the Competition

In its most basic form, Geofencing Marketing is a targeted marketing approach that utilizes GPS or RFID technology to create a virtual geographic boundary, allowing businesses to trigger an action when a mobile device enters or crosses the boundary. This allows businesses to target leads who are within a certain radius of their store or location.

The geofence can be as large or small as the business wants, and can be used to target potential customers who are near your physical location, as well as to collect data on customer behavior and patterns. Additionally, Geofencing Marketing can be used in conjunction with other marketing tools and strategies, such as behavioral targeting and retargeting.

When used correctly, Geofencing Marketing can be an incredibly powerful marketing tool that helps businesses increase sales, improve customer loyalty, and better understand their customers.

How Geofencing Marketing Works

In order to implement a Geofencing Marketing campaign, businesses must first identify their target market and determine their desired outcome. Once that is done, businesses must then choose a software platform that will allow them to create and manage their geofences.

There are a number of software platforms available that offer different features and capabilities. Some platforms are designed for small businesses and others for enterprise-level businesses. After selecting a platform, businesses must then create their virtual geographic boundaries or “geofences.”

Geofences can be created around physical locations, such as stores or office buildings, or they can be created around virtual locations, such as website URLs or social media accounts. Once the geofences have been created, businesses must then decide what type of content or promotion they want to deliver to consumers who cross the boundaries.

This content can be delivered through push notifications, text messages, email messages, or even banner ads. The key is to make sure that the content is timely, relevant, and useful to the consumer. Otherwise, they will likely ignore it or opt out of receiving future communications.

Finally, businesses must track and analyze the results of their Geofencing Marketing campaigns in order to determine whether or not they are achieving their desired outcomes. If the campaigns are not performing as expected, businesses can make adjustments to their geofences, offers, or targeting criteria in order to improve results.

Benefits of Geofencing Marketing

There are many benefits of Geofencing Marketing, such as being able to target customers who are most likely to convert, getting real-time insights into customer behavior, and being able to track the ROI of your marketing campaigns. Additionally, Geofencing Marketing can be used to re-engage past customers who have visited your competitor’s store.

Conclusion:

Geofencing Marketing is a targeted marketing approach that utilizes GPS or RFID technology to create a virtual geographic boundary which allows businesses to trigger an action when a mobile device enters into or crosses the boundary. When used correctly, geofencing can help increase sales dramatically. Geofencing Marketing is a powerful tool that can help businesses stay ahead of the competition and get targeted leads that are more likely to convert into customers. If you’re not using Geofencing Marketing, now is the time to start!

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